Affordable Websites for Small Businesses
What makes a good web design?
When a great design is well implemented, it provides the visitors with a combination of style, speed and functionality. If you aren’t familiar with the acronym tldr; it means “too long, didn’t read”, and it’s an important concept to keep in mind. When a customer visits your site, they’re visiting with a need in mind, and it’s up to us to foresee this need and ensure that it's fulfilled with the least amount of time and effort.
If a visitor arrives at your site and doesn’t immediately see what they’re looking for, or it just doesn’t seem intuitive to them, your page will fall into the tldr; category and they’ll click the dreaded back button. Our window of opportunity is small and we have to capitalize on it.
When we spend money on something like a website, we need to know that there’s going to be a return on investment. A great website will turn internet searchers into paying customers.
Key concepts a small business websites should incorporate:
- Intuitive design
- User friendly user interface
- Eye catching images
- Well constructed content writing for SEO
- Best practices used in coding and development
- Optimization for mobile devices
Is a professional website is good for your bottom line
It sure is! For a lot of customers your website may be your one and only opportunity to make a first impression. A website can provide a platform to present your products or services with a polished look and show a level of professionalism that can help build buyers trust.